Too many journalists, producers and NGOs get little or no return on their investments in long-form investigations, reports and documentaries. In this day-long session Mark Lee Hunter and Luuk Sengers Story-Based Inquiry Associates will provide a double solution for that problem:
First, we provide a field-tested strategy for locking into big stories with a long life-cycle. Besides a reliable market, such stories provide an opportunity to develop value-added skills that increase your work options. The key development tool is story-based inquiry (SBI), the global standard method for investigative reporting. SBI enables focused project planning, and simultaneously constructs an asset base for long-haul stories. Using participants’ examples, we will demonstrate how you can build and leverage those assets while creating your stories.
In the second half of the program, we focus on finding the audience that cares about your work. Beyond a catalogue of best practices and revenue streams, participants will learn to use the business canvas approach to modeling their value propositions. Who cares about the issues we are exploring? How are they affected? What information do they require in order to prosper and prevail? What other services do they require, that we can provide? What resources and support will they provide to help us provide that value?