Good opinion writing should demonstrate credibility and shape minds. Unfortunately, most misses the mark because it is ill conceived, badly executed and lacks a compelling central thought. This interactive, half-day workshop for journalists and communications professionals will give you the confidence to plan, commission and write with authority and purpose. It will uncover techniques for identifying relevant topics and for developing absorbing themes. It will help you build content with a coherent narrative using ‘killer’ supporting evidence. And it will give you the tools to engage the audience from the very first line.
1. Introductions and objectives
2. What is thought leadership?
3. Topic. Theme. Point: the three elements of opinion writing
4 Getting the structure right
5. Recap: 10 opinion writing dos and don’ts
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