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The LightHouse Bar & Club
62 Rivington Street London England, EC2A 3AY London, United Kingdom
More info & tickets: bit.ly/2hkkAxN
Doors: 7pm Talk starts: 7.30pm
Ever wondered how John Lewis and Coca Cola create such a strong emotional connection with consumers around Christmas? We believe in them and buy their products without questioning the value or authenticity of their products or services.
We will also explore why creating a community around your brand is more important than simply having clients? We will also look at the power of brand psychology that has been used by brands which may include Apple, Starbucks or individuals such as Tony Robins and Oprah Winfrey with a few of the best known Christmas campaigns thrown in!
In this talk, you will learn:
How to xreate a following of faithful individuals who buy from you frequently
Brand activities you can put in place to create the most engagement
What happens when you create a brand community instead of clients
What brand psychology strategies are effective
During this session Flavilla will showcase how Apple developed a strong identity that relates to their clients. Brand psychology has been used by branding and marketing agencies to develop a mental connection between a brand and its customers. Flavilla Fongang will share with you different strategies to help you understand how brands improve their perception. Anyone with a business or an interest in marketing will learn how to attract, convert and most importantly build loyal clients.
— LDN Talks is a new concept which aims to re-invent your after work drinks. We've pulled together an impressive array of leading entrepreneurs, intellectuals and bright thinkers to leave you feeling inspired.
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