The Art of Creative Direction @ The London EDITION, London [10 March]

The Art of Creative Direction

11:00 - 17:00

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The London EDITION
10 Berners Street, W1T 3NP London, United Kingdom
We are surrounded by fashion advertising campaigns, magazine editorials and retail visions but who are the storytellers that work behind the scenes? Every brand campaign and print magazine has a team with a vision that triumphs. This full-day course, part of our series dedicated to Creative Visionaries, is an opportunity to discover how these talented figureheads influence and operate in the world's of fashion, branding, luxury retail, visual merchandising and commercial photography.

Es Devlin is widely considered the world’s foremost stage designer. She works in opera, theatre, fashion, retail and pop music. Based in London, her work tells stories, devising designs that amplify drama, giving physical form to psychological ideas. Projects range in scale and budget, artists inform her visual vocabulary, avoiding any visual style tropes, her work rests in the memory. On the day she will talk through how she works to give physical form to a shared human imagination.

Veronica Ditting runs Studio Veronica Ditting, best know for her work for The Gentlewoman and previously Fantastic Man. She runs a wide-ranging practice that includes branding work for Hermes, Tiffany & Co, COS, as well as book publishing projects. She has worked with photographers ranging from Inez & Vinoodh to Alasdair McLellan. Ditting will discuss developing a signature style, her inspiration, process, vision and the practical disciplines that guide the way she works.

David Lane is the Creative Director of frieze and Lane & Associates, a consultancy specialising in creative direction, design, moving image, content and curation. He has produced campaigns, films, exhibitions and publications for clients as diverse as Stella McCartney; Hermes; LVMH; Nike; Google; Tate; Facebook; Somerset House and Adidas. Lane is also the co-founder, creative director and editor-in-chief of the biannual, food and culture journal, The Gourmand. Lane will be talking about the working life of a creative and art director, from large scale projects for clients to getting personal projects off the ground. He will focus on the key turning points in his own career, adapting to new media whilst making traditional print media as contemporary as possible.

More speakers to be announced soon.

Tickets include lunch and coffee breaks, with a chance to engage in discussions with each of the speakers. A limited number of early bird tickets are available for bookings by 26 January 2018. Book now below and save over £20! Or book all three Creative Visionaries courses by 26 January and save £100!

Creative Visionaries Series
27 Januray — Social Media for Art & Fashion
17 February — Guide to Independent Publishing
10 March — The Art of Creative Direction

Frieze Academy offers a select number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to [email protected] The application deadline is 18 February 2018 and successful applicants will be notified by 23 February.

Our host venue is The London EDITION hotel.

Image: Creative Direction by David Lane and photography by Roe Ethridge for Issue 09 of The Gourmand
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