An essential full-day course for anyone wishing to update or build a social media presence in the cultural arena of art and fashion. This course is the first in a series of three dedicated to Creative Visionaries. The speakers, all social media experts from organisations including Dazed Media and Tate, will address how these distinct subjects can be integrated to create a vibrant and engaging campaign. Whether you have a personal brand, or are growing your organisation, this course will introduce you to the tools and techniques to establish your voice and engage with a diverse audience.
Subjects will include:
How to run a successful social media campaign in art and fashion
Case studies that will look at strategies, planning and execution — with a range of budgets
How to programme a social media calendar over several months
How to maintain momentum and engagement, a strong voice, key messages and calls to action
Top tips on: pitfalls, what to aim for, key stepping stones for solid audience growth, innovative techniques and how to consistently deliver captivating content
Laura Bradley is an editorial consultant and instagram strategist. For five years, she was the inaugural editor of anothermag.com, before joining Dazed Media's in-house creative studio as editorial director. Bradley combines editorial and social media expertise with commercial strategy for luxury brands incluiding Miu Miu, Coty and Luxottica.
Full Series Offer: Save £100! Limited availability. Social Media for Art & Fashion; Guide to Independent Publishing; The Art of Creative Direction
Laura Bradley is Editorial Director at Dazed Media Studio, Laura was previously editor of anothermag.com for five years and has extensive experience of the fashion and beauty industries. Specialising in luxury editorial and Instagram strategy, she has consulted for brands including Liberty, Prada and Dover Street Market and contributed to Dazed, Nowness and Vogue. Before joining Dazed Group, she worked at i-D and SHOWstudio.
Katy Hessel founded the instagram blog @thegreatwomenartists in 2015, which celebrates a diverse range of female artists from young grads to modern masters, while also revealing little-known women artists from the Baroque and Renaissance periods. The blog rewrites women into the canon of the history of art in an accessible and easy to read manner. Hessel has written extensively on the subjects of women artists for i-D, It's Nice That, Dazed and Artsy.
Lindsay O'Leary leads Tate’s digital marketing strategies including social media campaigns, digital innovation and outreach. Through images, live broadcasts and takeovers, she and her team bring Tate’s collection and programme to new audiences and 11 million social media followers worldwide. Previous work includes managing the first interactive digital archive initiative at the Mattress Factory Museum of Contemporary Arts and leading the total redesign of a higher education website at Carlow University, both in the United States.
Hannah Ray (née Waldram) is a creative producer and visual storyteller. A journalist by training, she specialises in strategy and production short-form social mobile story experiences. Ray joined Condé Nast International as Head of Social Strategy & Storytelling for Vogue International, having worked on Instagram’s flagship editorial team from 2013-2016, where she was Instagram’s first international hire, launching six international Instagram accounts and Instagram Stories. At Condé Nast she oversees the editorial strategy for eleven Vogue international Instagram accounts, and creating new global social programmes to elevate the Vogue international presence on visual platforms. She continues to work as a freelance community consultant and Instagram editorial strategist for clients including the Tate and BBC.
More speakers to be announced soon.
Tickets include lunch and coffee breaks, with a chance to engage in discussions with each of the speakers.
Creative Visionaries Series
27 Januray — Social Media for Art & Fashion
17 February — Guide to Independent Publishing
10 March — The Art of Creative Direction
Frieze Academy offers a number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to [email protected]
The application deadline is 15 January 2018 and successful applicants will be notified by 19 January.
Our host venue is The London EDITION hotel.
Image: Courtesy of Juno Calypso, A Dream in Green, 2015